7 Tips for a Better Facebook Live
I think it's time that we accept it. Facebook Live is here to stay and you absolutely need to add it to your business routines. Like stat. I mean, it's not often that I tell you that you HAVE to do something but this time... I totally am.
But I get it. You're a little nervous about taking the plunge into the Facebook Live world. It can be a little scary. Or maybe you've tried and haven't had much success with it before.
This week, I'm sharing 7 tips to help you build your business and community using Facebook Live. After all, Facebook wants you to do it. So you've got to! Right?
Just Do It.
Here's the thing. There's no real equipment barrier. You don't need fancy equipment or to spend any money. You can literally use what you have. Grab your cell phone, set it up and you're ready to go live. It's literally that simple.
Use Good Lighting.
Whether you're using your phone or a pro camera, you'll need decent lighting. Lighting will absolutely take your live videos to the next level and make them feel more professional. And here's a pro tip: When you find good light, stay there. Don't get up and walk around, no matter how tempted you might be.
Know Your Goals.
If you go into a live stream with no goal in mind, it'll be really difficult to ensure that your videos are working for you! So keep that in mind when you're going live. Some popular goals are: to grow your email list, increase brand awareness and up your site traffic.
Give People Notice.
Going live to crickets can feel like a bummer. So set yourself up for a full house. Announce to everyone that you're going live before actually hitting that Go Live button.
Choose an Interactive Topic.
Want to know why Facebook Live is so much fun and such a great growth tool? Because it allows for interaction. And interaction leads to connection. Choose a topic that will allow for questions and conversation.
Know Your Peak Time.
Being spontaneous is great but it's best to go live when you know people will be online. This is a perfect time to get to know your audience's habits!
Converse with Viewers.
Please don't treat this like a lecture. It's not. Instead, it's a conversation. Make sure you're interacting with your viewers so they know you care about what they're saying and they're a valued member of their tribe.
Now, these are all great tips to get you started but number one is the most important. Just do it. And remember, you're amazing.