Ep. 034: Building a Personal Brand
A brand is more than a logo and colors. Erin & I have both build recognizable brands, so we're sharing insights into how to build a brand you love and your readers will love. You have to think about your voice, color psychology, font pairings, and most importantly, the message you are trying to share.
BUILDING A BRAND
- Erin's news: Facebook adding new feature that allows you to link to an owned group from a page.
- Kirsten's news: How to get over the decline in organic Facebook reach
- You are your personal brand, which means your personal brand is something built organically and encompasses your story. However, brand recognition comes from the colors and fonts and overall feel of what you share online.
- Your logo, while important, is just a signature. Don't stress about your logo. Focus more on the message.
- Your voice is a huge part of your personal brand, which is something you have to craft and develop over time. Write every single day - not necessarily a blog post each day, but write something everyday.
- Your About page should fully encompass what your brand stands for. Yes, it's hard to talk about yourself, but you are supposed to be telling readers about what you offer and what you deliver, not a biography of your life. (Take a look at the newly updated Sweet Tea, LLC About page HERE.)
- When you define what your personal brand stands for and what you offer, that feeds into your content and what types of content you deliver.
- If you own your niche and you're passionate about it, people will begin to know you for those things.
- The colors you choose for your brand play a huge part in the overall feel of your brand, which is where color psychology comes into play. Be intentional about the colors you choose for your brand and make sure it makes sense.
- Fonts are important as well, but should also make sense for your brand. If you do a Pinterest search for "font pairings", this will help you combine fonts for your brand. You should have a minimum of 2, and a maximum of 3 fonts for your brand.
- Instead of asking people if they like your logo, ask them how they feel when they see it.