Ep. 037: What We Can Learn from Direct Sales
I think we can all agree… the direct sales movement is in full force. Everyone, everywhere, is selling something. Your neighbor is selling kitchen utensils, the PTA mom you know is selling bags, your best friend is currently doing her make up on a live stream. It’s crazy! But there’s a whole lot you can learn from direct marketing.
- Kirsten’s News : MailChimp is now offering free automation!
- Erin’s New : Snapchat clone app surpasses daily user counts.
- Kirsten is a big Lula-NO! Unless those leggings have pizza slices on them. Just kidding, don’t send her pizza leggings.
- Bundle pricing sells! If you’re selling products, make it easy for people to say yes! You can do this by adding as much value as possible to your products or bundle them together.
- Invite people into your world. DO NOT just add them to mailing lists or groups or events. Doing this violates their trust and let’s them know that you don’t see them as much more than a dollar sign. You never want that.
- A lot of the direct sales training can feel uncomfortable. If a marketing tactic feels yucky to you, don’t use it. If it would annoy you to be marketed to that way, don’t market that way.
- No matter what you’re doing in your business, make it easy for your market. Make it easy for them to pay. To read. To add things to their cart. Even to unsubscribe. Make. It. Easy.
- Do some research before you contact people. If you’re pitching your product or service to someone, don’t go into it blindly. You want to let people know that you care about them!
- The old way of marketing doesn’t work anymore. People don’t want to be sold a product alone. They want to be sold an experience. Make sure the experience you provide is a positive one!
- Stand behind your products/services. Use them. Share your experiences with them. This will engage organic conversations and will feel much better than just messaging someone saying “Hey! Check this out!”
- Don’t have gross conversations. An overplayed marketing technique is to identify an area of insecurity and provide a solution. Don’t reach out to someone and tell them what’s wrong and how you can fix it. Instead, create a social presence that will tell them you have answers or can provide guidance if they need it!
- The skill sharing and knowledge passing in direct sales is amazing. Don’t be afraid to learn from others and share your knowledge too!
- Be Fearless and Confident. Share what you do, don’t be shy!