How to Create a Killer Media Kit
Almost as soon as a person decides to start a blog, they start wondering how to monetize that blog. One of the popular ways to monetize a blog is to work 1:1 with brands creating sponsored content. And what do brands tend to ask for? Your media kit.
For a blogger, a killer media kit can make or break your chances for working with brands outside of blog/brand networks. If you've ever been approached by a brand, or plan to pitch brands yourself, this little piece of paper is your golden ticket.
Before we really dive into how to create a killer media kit for your blog, let's back up a hot minute and answer the question that I know some of you are asking.
WHY YOU NEED A MEDIA KIT FOR YOUR BLOG
The short answer: Brands will ask you for it.
The longer answer: A media kit to a blogger is like a resume. It can help set you apart from other bloggers in your industry, and having a media kit also helps you get in the mindset of blogging as a business.
If you ever decide to work with brands in other capacities, like collaborating on blog events, for example, your media kit will also help the brand see you as a professional in your industry.
When you're ready to monetize, start with your media kit.
HOW TO CREATE A KILLER MEDIA KIT
First, let's talk about what elements to include in your media kit. We'll dive deeper into a few of these in a moment, but here's a quick list to get you started:
- Your name, first and last.
- Your blog name + URL + logo
- When your blog was established
- Contact information
- Social media links
- Social media statistics + the date on which they were accurate
- About you + your head shot
- About your blog
- Any brands you've worked with
- Collaboration options
Alright, let's look at a few of those items in detail.
Contact information: This is mucho importante, y'all. You are providing all this information to brands, and they're getting super stoked to work with you, but the only means of communicating is to find you on one of your social media channels. NO! Make sure you provide your email address, at the very least. Consider also including your phone number.
Social media statistics + date of accuracy: Be sure to include the number of followers you have on any social media platform on which you have a presence and that you would consider using when promoting sponsored content. Add the date, at least month and year, to let brands know how recent these numbers were pulled. (Refer to my tips at the end of this post about updating your media kit.)
About you + your head shot: Why include your head shot on your media kit? Because it makes you instantly more personable to a brand. Plus, if you decide to connect with brands at networking events like blog conferences, brands will remember meeting you when they see your head shot on your media kit and will recall how absolutely fabulous you were in person!
The "about you" part should be a professional-sounding short bio that goes further than saying "I'm Kirsten, blogger at Sweet Tea, LLC". Take the opportunity to tell brands about your background as it relates to your blog content, perhaps a bit about why you started blogging, and how you connect with your readers.
About your blog: Think about your demographics - where your readers live, their age + gender, etc. Also be sure to include a brief overview of your blog categories, and any special acknowledgements or highlights from your blogging career.
Brands you've worked with: If you have not worked with brands, do not include this section in your media kit until you have a few to list. (Common sense, but worth mentioning.) If you have worked with brands, take the opportunity to share a few of the most recognizable brands in your media kit. Also, be prepared to provide links to these posts if asked.
Collaboration options: This is where you'll let brands know how they can work with you. Let them know if you will simply write a blog post, or if you will also consider creating a YouTube video, hosting a Facebook Live event, hosting an in-person event, etc.
Notice that there is one thing you DON'T list on your media kit: how much you charge. A media kit is not the place to mention money. Let that conversation happen later.
Here's a big fat tip: Create a media kit template so you can easily update information when you need to. How 'bout we go ahead and do that now, ok?
HOW TO DESIGN A MEDIA KIT TEMPLATE
To actually design your media kit template, it's easier to show than tell, so I've made a video tutorial to make it super easy. I'll be showing you how to convert a resume template on Canva into a professional media kit for your blog.
And here is the finished result:
IMPORTANT MEDIA KIT TIPS
- Update your media kit every quarter. Add current statistics, any new collaborations, etc. Also be sure your logo and head shot are current and match what is on your blog.
- Keep your media kit file in several easily accessible locations for easy sharing. Upload it to your blog's media library, for starters. Also save it in Dropbox and/or Google Drive, and put the Dropbox or Drive app on your phone so you can share on the go.
- Always be honest. It's super easy for you to fudge your numbers to make yourself look more appealing to brands, but don't do that - ever. You will be discovered and you won't work with that brand, or possibly others, again.
- Create a mini-media kit to hand out at in-person networking events in addition to your business card. A folded notecard with eye-catching images will help you stand out to brands at blog conferences amidst a sea of bloggers.
Alright, you are now armed with all the tools you need to create your killer media kit and start connecting with brands! Whether just starting your blog or well on your way, you don't want to miss THIS POST that shares exactly how to monetize your blog.
Your Turn: Now that a media kit is checked off your list, what part of blog monetizing are you struggling with?