Ep. 003: Creating a Blog Strategy That Converts

creating-a-blog-strategy-that-converts-blog-fuel-podcast-episode-003-white.png

We are all guilty of filling our sidebars and adding widgets to our blogs haphazardly, when what we really need is a blog strategy. Krista Rae of KristaRae.co has a Bachelor's Degree in Computer Science and a Master's Degree in Software Engineering, so she knows a thing or two about a thing or two. Krista shares the importance of making your blog your hardest working employee by creating a blog strategy that converts.

iTunes-podcast-logo
stitcher

CREATING A BLOG STRATEGY THAT CONVERTS

  • Krista is a blog strategist & her blog is her hardest working employee. You'll quickly see why I called her the "Chip & Joanna Gaines of Wordpress".
  • Bloggers need a blueprint, a blog strategy that converts - a detailed outline and plan of action for their website
  • Everything on your blog should have a purpose. Consider your audience, not your peers.
  • Three steps to a more purposeful blog: (1) Set high value (aka scary) goals. (2) Clean up your website to clear the clutter. (3) Fill in those now empty spaces with things that support your goals.
  • Limit your sidebar to 3 or 4 things. Yes, really!
  • Instead of adding your recommended products (affiliate links) to your sidebar, consider a resource guide as an email opt-in, or a resource library.
  • Create paths for your audience to follow
  • Make a list of your calls-to-action and rotate them through blog posts, rather than putting ALL THE THINGS in every post. A click-to-tweet is an easy call-to-action that you can put in every post.
  • Krista uses her email to get more personal than she allows on her blog, and provides extra value and calls-to-action.
  • Pay attention to analytics to be strategic with your page layout.
  • Baby bloggers: Don't try to cram in all of your to-do's. Avoid overwhelm by focusing first on content, then learning about blogging consistently. Don't be afraid to grow & incorporate things slowly.
  • Seasoned bloggers: Go deeper into audience paths. Create tiers of content.
  • Cleaning up your blog cleans up your head space.

LINKS:

  • Click HERE for Krista's Build Your Blog Blueprint course
  • Click HERE for Krista's free 8-day course, Jumpstart Your Blog Blueprint
  • Check out Lara Casey's Powersheets that I mentioned HERE

PIN IT!

We all want to work smarter, not harder, right? Ep. 003 of the Blog Fuel podcast helps you create a blog strategy that converts. Krista Rae talks about a blog blueprint, tips for your sidebar (less is more), and why it's better to grow slowly. Make your blog your hardest working employee so you can give yourself a break!
We all want to work smarter, not harder, right? Ep. 003 of the Blog Fuel podcast helps you create a blog strategy that converts. Krista Rae talks about a blog blueprint, tips for your sidebar (less is more), and why it's better to grow slowly. Make your blog your hardest working employee so you can give yourself a break!