Ep. 024: Cultivating an Engaged Online Community
As someone with an online presence, there are two types of online communities that you will need in order to grow - a community of your peers and a community of your readers. In this episode, we talk about how to foster an engaged online community, making connections that matter, and how to maintain your sanity by finding people who understand who you are and what you do.
CULTIVATING AN ENGAGED ONLINE COMMUNITY
- Facebook groups are a great way to start finding your community. There were 620 million Facebook groups in 2015! Search based on interest and test out a few at a time.
- Read the group description before requesting access to be sure it sounds like something you want to be part of.
- Introduce yourself properly when joining a group. Tell people who you are, but don't pitch stuff. Tell people something interesting about yourself, then give one link to your website or Facebook page so people can connect with you. BONUS: Ask a question that is relevant to what you talked about to foster engagement.
- You are not tied to any Facebook group, so leave when it's no longer for you. PLEASE don't announce your departure. Just leave.
- Be wary of super large groups. It's hard to engage in groups with thousands of people.
- Masterminds, or accountability groups, are small groups of like-minded individuals with a similar purpose. Key word: SMALL.
- Build & nurture a community of your readers, too. These will become your loyal fans who will share your content, buy your products & services, and support you. You can start a Facebook group for your readers, or just nurture them through email by responding to their emails.
- Blog Fuel Facebook group - where the cool kids hang out!
- How to Create a Mastermind Group