Ep. 026: Email for Bloggers

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For some reason, email marketing is a scary term for bloggers, but it doesn't have to be. In this episode, we talk about email for bloggers - important things to know before you get started, why you should start growing a list from the beginning, how to plan your content, and so much more!

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Watch this episode on YouTube HERE.

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EMAIL FOR BLOGGERS

  • You need an email list from Day 1. You have no control over social media or Pinterest, but you have ownership & control over your email list.
  • DO NOT manually add people to your email list without asking permission. Not only are you violating terms of use for whatever email platform you use, you are also violating CAN-SPAM and can face fines and the loss of your email list.
    • Use sign-up forms to allow people to opt into your list on their own.
    • Treat your list like your VIPs. Give them things first, share discounts and exclusive offers, and first glances at big projects.
    • When writing your emails, they should be written as if you're writing to one person so it's more personal and real.
      • Emails should show the before, the mess, the ugly & transparent.
      • Don't hardcore sell without giving people the ability to opt out of sales emails. People should be able to opt out of sales emails but remain on your email list. (Link triggers in ConvertKit* do that!)
      • Don't disappear from your reader's inboxes for a while, then show up only to sell something. This diminishes the value of email and makes people hate it.
      • Your goal should be to nurture relationships. Send valuable content consistently.
      • Map out your email content using an editorial calendar, just like you do with blog posts.
      • DO NOT send emails without your mailing address in them. YES you have to have a mailing address, NO it cannot be your city and state. Get a P.O. Box if you're not comfortable using your home address. IT'S A VIOLATION OF CAN-SPAM.
      • Don't use sleazy click bait as your email subject lines. Your subject lines should be attention-grabbing but speak to the content of your email.
        • FUN FACT: When subject lines are 61-70 characters long, they tend to get read. However, most email subject lines are between 41 and 50 characters. (source)

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Your email list is something you should nurture, not take advantage of. When done correctly, email for bloggers can be the lifeblood of your business. Learn how not to suck at email in Blog Fuel podcast ep. 026!
Your email list is something you should nurture, not take advantage of. When done correctly, email for bloggers can be the lifeblood of your business. Learn how not to suck at email in Blog Fuel podcast ep. 026!