Ep. 064: What It Means to "Treat It Like A Business"
You hear it all the time: "I finally started to grow when I treated my business like a business!" But honestly, what does that actually mean? It's not just an expression, it's not a magical solution or a secret sauce. It's a mindset shift and a strategy.
When you begin to treat your business like a business, you essentially tell yourself that you are serious and confident, and you'll take the proper steps to grow your business.
It starts with mindset. You have to be your own advocate, being confident in your abilities and proud of whatever business you have created and continue to nurture.
After you get your mindset in the right place, take the steps actual businesses take when running a business. For example:
- Work with a CPA to determine what type of business structure is best for you (LLC, sole proprietor, etc.)
- Set up a separate business checking and savings account (NOT PAYPAL)
- Decide if your particular business needs insurance
- Set dedicated work hours, for your own sanity and to establish boundaries for your clients
- If you're a product-based business, be very clear with your shipping procedure and honor them.
- Dress for success. The days that you have to be client or audience-facing, fix your hair, put on makeup, etc. At the very least, get up and dressed in the morning and go to your work space.
- Have a dedicated work space in your home so you can "go to work".
- Be willing to do the work. There is no such things as "overnight success". You have to market yourself and put yourself out there to work with other people in your industry.
- Client-based business? Create a streamlined workflow. Remember, you are selling an experience, not a service or product. From the first time they come in contact with your brand until the end of the communication, you should create a positive experience.
- INVEST IN YOUR BUSINESS. You cannot expect to start any business for free. You absolutely will have to spend money to make money.
- Use a professional-looking head shot, not a selfie or overly edited picture. You can definitely take this yourself, but make it look good!