Ep. 065: Finding the Right "Expert"
The interwebs are filled with "experts", people who misrepresent themselves by saying they are experts at [insert thing they think they're good at here]. Expert = experience. Bottom line. Choosing an expert isn't just about hiring someone, it's about who to trust online.
How to Find the Right Expert
- Client testimonials
- Links to client websites
- A history of your experience - i.e. blog posts, YouTube videos, etc.
If you don't see social proof, ask the "expert" to provide you with some, specifically client/student referrals.
*NOTE* Erin mentioned someone recommending Grum for Instagram posting. As of the time of this recording, Instagram did NOT allow third-party posting to their platform. This has since changed, and platforms are now conforming to the new Instagram guidelines.
Pay attention to what is being discussed in Facebook threads and check the source, as well as the comments within the thread. When a platform, service, or tool is recommended, find out why it was recommended. Many people online recommend products and services simply because they earn an affiliate income, not because it's good quality or even something they use for their own business.
Experts should keep content current as things in their industry change. This includes course content, blog posts, YouTube videos, social media posts, etc. Experts love to keep their audience informed of updates that may affect them.
Don't confuse popularity with expertise. Just because someone has a lot of followers or email subscribers does not make them an expert, it just makes them popular.
If your "expert" doesn't talk about failure, they're not an expert. A story is part of your brand. It doesn't have to be a sob story, but it should be real and authentic.