Ep. 068: Running a Business as an Introvert

Is it possible to run a business as an introvert? Believe it or not, Erin is an introvert, and the older I get, the more introverted I become. But we are living proof that introverts can be successful business owners. You just have to know how to handle yourself, and sometimes you might have to muster up a bit more courage than your extroverted counterparts.

First of all, being an introvert doesn't mean being shy. It just means that being around a group of people drains your energy. Introverts tend to be more comfortable on their own.

It's often difficult for introverts to market themselves or put their face out there in front of their community but it's important for you to be the face of your brand. Business owners have to put themselves out there to market their business on social media, in blog posts, and in video.

People have a concern that they are "not enough" so instead of simply sharing their business, they hold back in order to avoid rejection or judgment. People can be downright mean, but you have to take the negativity with a grain of salt and not take it personally.

If you are passionate about your business, it should be evident without fear, without restraint, and with complete confidence. 

Do what's right for YOU + YOUR TRIBE, and don't worry about anyone else!

If you say "I CAN'T", try this >> substitute "I can't" with "I won't". Reframing those excuses you'll realize that you don't WANT to do something, rather than not being physically able to do something.

Introverts face a challenge when running a business. They have to step far outside of their comfort zone and put themselves out there. But staying true to what you know is right, and being confident about your business, will help you continue to succeed.