Ep. 071: Breaking the Mold with Jen Glantz
Back in episode 036, Erin read a news story about a woman who found a unique business inside of an oversaturated industry - Bridesmaid for Hire. Jen Glantz definitely broke the mold, from her unconventional way of getting her first clients, to how she continues to grow and tweak her growing business. We were excited to have her on the podcast to share her story, and we hope it inspires you to take big risks and break your own molds!
Jen Glantz started as a bridesmaid for a lot of her friends, and she noticed that there were some things that were needed that were not being provided. She decided to take a risk, posting her first ad in the personals section on Craigslist!
Shortly thereafter, she found herself on a flight to Minnesota to work with her first bride. She second-guessed herself before getting off the plane, and definitely had doubts, but she convinced herself to go forward. She realized that she discovered something truly unique and needed.
TIPS FROM JEN:
- Don't try to start the exact same business as everyone else. Find what makes it uniquely you. Don't try to be another copy/paste.
- Put not only your technical skills to use, but your personal skills. Are you a people-person like Jen, or a natural problem-solver?
- You have to trust the good will come. Make room for the best clients by saying "no" to the ones that don't fit. Keep your morals and values at the forefront of your business.
- Diversify your passions and subsequently, your income. You don't have to be stuck in one aspect of business. Think about what you're good at and figure out how to monetize those skills and passions.
- The more genuine and honest you are, the more your business grows. People are attracted to honest people.
- Don't take haters personally. It means people are taking notice and you're doing something right, but it does NOT mean you're doing something wrong. "Hurt people hurt people."
- You can't please everyone. If you try to serve everyone, you serve no one.
Connect with Jen on her website, Bridesmaid for Hire.