Ep. 083: How to Kill Your Website
Ideally, you have a website because you want people to visit your website, right? And you want those people to take action, whether that's to work with you or subscribe to your email list, or purchase products from you, or to simply read your blog posts. This week we're talking about surefire ways to kill your website.
BLOCKING YOUR CONTENT
We know you want to monetize, and make sure your website visitors know specific things, but you need to make sure people can actually access your content.
This means you should be intentional about placement of ads, use of popups, and any other graphic that covers up your content.
Also be sure your ads are in alignment with your business.
NOT MOBILE FRIENDLY
More and more website visitors are coming over from mobile devices. If your website is not mobile friendly, you're killing your website traffic.
Some popups and ads cover the entire website and are hard to click away from on mobile. Your site should be easy to navigate on mobile and desktop.
Having videos that auto-play are super annoying in general, but even more so on mobile devices because you can't find them to turn them off.
You should also include a disclosure, and if you sell things, your shop policies should be easy to find.
NOT USING CALLS TO ACTION
If you don't tell your website visitors what to do when they get there, they will most likely read only what they came there to read and leave. Keep your visitors engaged and point them to the most important pieces of content on your site.
Calls-to-action can be signup forms, work with me pages, or links to other related content.
MAKING VISITORS SEARCH FOR CONTENT
Make your site easy to navigate and search. Avoid using cutesy names for your categories and your blog posts - they need to be searchable by both Google and readers.
Organize your site structure in a way that makes logical sense.
Your personality should shine through in your content and graphics, not in the names of your blog posts and menu items.
YOU'RE A JERK
The way you treat people publicly and privately will play a huge part in the success of your business. Basically, don't be a jerk.
LISTEN: DEALING WITH THE HATERS
Get someone to navigate your site and take notes. Or better yet, get a free Peek User testing video! Here's an example from Kirsten's original lifestyle blog from a few years ago.