How to Create Free Email Sequences

An email series can be anything from a simple welcome series for new subscribers to a full-blown course where each email is a lesson, or anything in between. Free courses delivered through email is a tremendous list-building tool. I break down all the details in this episode!

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HOW TO CREATE AN EMAIL SERIES

A welcome series:

  • 3-5 emails that welcome your new subscriber to your community & provide them with more information about you and your blog, putting emphasis on how it benefits them
  • Start with a short introductory email, and possibly deliver your freebie, in the first email that sends immediately

Ideas for subsequent emails:

  • share highlights from each blog category in individual emails
  • Share different aspects of your business
  • Invite them to your Facebook group

Developing a course delivered through email:

  • Great list-building tools
  • Can be used as a promotion for a paid product or service
  • Can be doing as a joint venture with a collaborator

Tips:

  • Each lesson is an email
  • The first email sends immediately after someone signs up for your free course and introduces them to the content
  • Deliver a quick win right away
  • Give them links to share this free course on social media
  • Create graphics specifically for this free course, including a custom email header (looks more professional)
  • Don’t let it go for too long - depending on the goal of your course, 5-10 days is ideal, with each email sending 1 day apart, typically
  • Include CTAs in each email

How to set it up:

  • Outline your goal, then break down this end goal into bite-sized, actionable steps
  • Write out the text of each email in order. I use Google Docs.
  • Create a landing page for people to opt into this free course, as well as graphics you can share on social media
  • Invite your existing list to opt in. ConvertKit? Use a link trigger for one-click opt-in.
  • Each email in the series should include a quick-win, and each lesson builds upon the previous lesson, all coming together to create the end goal for the course.
  • Final email, sent a couple days after the last lesson, ask for testimonials and feedback

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Courses delivered through an email series are excellent list-building tools, help you promote a paid course or service, or determine the interest for an idea. Learn how to set it up and get tons of tips in this episode of She Speaks Blog!
Courses delivered through an email series are excellent list-building tools, help you promote a paid course or service, or determine the interest for an idea. Learn how to set it up and get tons of tips in this episode of She Speaks Blog!