Why You Need to Be Writing Fewer Blog Posts

I’ve visited so many sites in my time as a blogger that say "the only way to succeed is with a ton of content." Just tons and tons of posts. And when I say tons and tons of posts, I mean daily. Even multiple times per day.

Soon after reading these posts {and rolling my eyes at them}, I hear from new bloggers that are feeling overwhelmed because they have no time to do anything else.

New bloggers. Suffering with burnout.

And it’s no wonder!

When these bloggers come to me with that exasperated look and that fatigued tone, I pose just one question.

Are you happy with your content?

Usually they’ll respond with something like “Well, yeah. I mean I’m getting a ton of posts written!”

Ahem. That wasn’t the question though.

Are you happy with your content? I don’t mean the quantity… I mean the quality. Nine times out of ten, the answer is “Kind of?”

Blogging doesn't have to be a constant show of content. It just needs to be a show of you best content. Don't devalue your work by over blogging.
Blogging doesn't have to be a constant show of content. It just needs to be a show of you best content. Don't devalue your work by over blogging.

So if you’re posting daily {or worse, multiple times daily} and you’re burnt out and not happy with the quality, the solution is simple, right?

Blog less.

“But so and so said…” yeah yeah yeah. I know. You were told to post a million times per week but it’s not working for your life. It’s not! And you want to know what? It’s not really helping your growth either. Sure, you’re going to stay in front of eyes for a few seconds longer but that’s because you're posting all the darn time.

I’m serious, friend. Do yourself a favor. Blog less. Because blogging daily isn’t the key to success. It’s not your free pass to infinite blog growth.

What it is is stressful, time consuming and a total cheat to yourself.

That sounds rough but it is 100% the truth. So you get why it’s a stressful time suck but why is it a cheat to you?

Because you, dear friend, are a writer. You wouldn’t be blogging if you didn’t have that yearning to put words on a page flowing through your veins. And you know as well as I do that you’re not doing your voice justice by writing a post as quickly as possible so that you have another scheduled and under your belt.

No, your voice needs time. And it deserves it. Your words and your work deserve more than a few moments of panicked frenzied writing. Maybe you aren’t there yet… but I assure you, unless you have people helping you write, there’s a chance you’ll end up there.

So how do you grow then? How do you stay visible in this saturated online world when there are others that will keep producing new content every day?

You already know the answer. You’ve seen it a thousand times.

With incredible content.

Content really is king in the grand scheme of things. Now I’ve heard people argue with that, claiming that design and social media reign supreme in that monarchy but alas- your blog design and you social media prowess amounts to zilch if your content sucks.

Blogging doesn't have to be a constant show of content. It just needs to be a show of you best content. Don't devalue your work by over blogging.
Blogging doesn't have to be a constant show of content. It just needs to be a show of you best content. Don't devalue your work by over blogging.

And if you’re burnt out, your content is going to show that. Which sucks.

So focus on that content. Make it top notch. You want to finish a post and smile because you nailed it. Now don’t take that to mean that you need to be a perfectionist about it… perfectionism is just insecurity whispering in your ear that you’re not good enough and to work harder. {yes, I know… people treat perfectionism like some amazing virtue but I promise… perfection is a myth. Shake it off, let it go. You’ll be happier for it.} What I mean is when you go back over what you wrote, you should feel happy with it. Happy to have your name attached to it.

And please, by all means, go over it more than once. Read it out loud. Make sure it’s in your voice. Unless it’s totally not your voice, forget those eight thousand tweaks you want to make and just schedule it.

Yes, schedule it.

I’m a firm believer in creative schedules. Especially since I’m telling you not to post every day. You want your followers to know when to expect content from you, so pick days that you’ll post and stick to it!

Want to know a secret? Come here, real close like.

Your readers. Will enjoy. A schedule. That isn’t. Daily.

They might even enjoy it more because it will actually be your voice. It will be you! And who wouldn’t want to hear your authenticity in your words?

So you see, growth isn’t about posting daily. It’s not about writing until your fingers are numb and you brain is buzzing from staring at a computer screen for hours.

Growth is about pursuing your passion for writing and sharing that with the world, no matter what you’re blogging about. It’s about being real. About being authentic.

{And a little bit about marketing but we can talk about that another time because growth starts at home. With you.}

To those that are feeling overwhelmed with their blog, take heart. You can own this. You can overcome this. You can take the reigns on your passion, your growth and your success.

Just follow your heart and have another cup of coffee. Because coffee.

Blogging doesn't have to be a constant show of content. It just needs to be a show of you best content. Don't devalue your work by over blogging.
Blogging doesn't have to be a constant show of content. It just needs to be a show of you best content. Don't devalue your work by over blogging.