Ep. 019: The Reality of Starting a Blog

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Season 1 of the Blog Fuel podcast left off with Episode 18, so Season 2 picks up with Episode 19, in which Erin & I discuss the nitty gritty of starting a blog, but not the tech-y stuff. We get honest and raw and talk about the things nobody really talks about, like the time it takes to run a successful blog, and how to keep a hobby blog a hobby!

Before we dive in, I want to let you know about a few exciting changes! First of all, I've got a new cohost, Erin Shebish! She is so encouraging and real, and she'll bring a unique voice and perspective to the podcast.

Secondly, Erin and I are introducing a video version of each episode this season! For those of you who love having us in your ear, don't worry. Every episode will be uploaded to iTunes and Stitcher for your listening pleasure. But for those of you who would rather watch while you listen, you'll find every episode on both mine & Erin's YouTube channels, too!

The video format brings a fun behind-the-scenes perspective, and we'll also be including a few outtakes from each episode. Regardless of how you listen, we're just glad you're here!

Want to watch this episode instead? CLICK HERE to check it out on YouTube!

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THE REALITY OF STARTING A BLOG

  • Blogging is hard work, and can very quickly become all-consuming. It's important to find balance.
  • Set goals for your blog. If you want to blog for fun, keep it light & fun. Don't try to jump into monetization, or do what all the "big bloggers" are doing.
  • Set boundaries for the content you'll share on your blog and social channels and honor those boundaries. How much of your real life will be made public?
  • Don't start a blog just to start a blog. If you have to ask strangers in a public group what to write about, that's a good sign that you should not be blogging. << Honesty hurts sometimes.
  • Branding is not simply colors and logos. You want people to know you for who you are, not for the colors you use on your website.
  • Logo and colors should be the last step of your branding. Start with a visual board using a secret board on Pinterest. Think about the atmosphere you want to portray, then pin things that speak to that. After a while, you'll find a cohesive feeling that becomes your brand.
  • Don't overwhelm your reader with crazy patterns and colors. Your content should be the star of the show.
  • You DO need your headshot on your blog. People need to know that you are a real person. And introduce yourself to your followers and readers from time to time as your audience grows.

LINKS

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Let's talk about starting a blog. I don't mean all the technical stuff, I mean the real talk. Let's talk about the amount of work that goes into creating one post, promoting your content, and how easy it is to lose the balance you should have in your life. Blog Fuel podcast is back with Episode 19. Listen on iTunes.
Let's talk about starting a blog. I don't mean all the technical stuff, I mean the real talk. Let's talk about the amount of work that goes into creating one post, promoting your content, and how easy it is to lose the balance you should have in your life. Blog Fuel podcast is back with Episode 19. Listen on iTunes.