The Elements of a Blog Post to Boost Engagement & Growth

If you listened to the one about simplifying your blogging processes, I talked briefly about how we can get overwhelmed with all the tasks and pieces that go into creating a blog post, and lose focus on the blog post itself. So let’s talk about all those pieces. Now, let me be clear before we dive in - there are some elements of a blog post that you might include because you want to, or because they’re “pretty”. Those things are optional. Then there are elements of a blog post that you should include because they either make your content more engaging, or they help you grow.

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THE ELEMENTS OF A BLOG POST

Ok. First, let’s talk about the elements you need to make your content engaging.

  1. Catchy headline
    1. Straightforward
    2. CoSchedule’s headline analyzer
    3. Attention grabbing intro paragraph - the “hook”
    4. Pinnable vertical image - 735 pixels wide x height (1100+)
    5. Killer photos - at least 3-5 additional photos
    6. CTAs
      1. Clicks to tweet
      2. A question: Leave a comment below and tell me…
      3. Easy to use comment box
        1. Commentluv is great b/c other bloggers can comment, enter their blog URL, and the latest post populates
        2. Email signup form

Now let’s talk about the elements you need to grow. How can these things help you grow? Those 3 magical letters, my friend: SEO.

  1. Keywords
    1. Used in title, headings, throughout copy, image names, & alt text
    2. Minimum of 300 words
    3. Meta description with keywords - Yoast SEO plugin
    4. Anchor text (with keywords) linking to related content or back to main category page
    5. BONUS: video embedded in post

RESOURCES MENTIONED IN THIS EPISODE:

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Do you have all the key elements of a blog post? Some elements are good for engagement with your readers, while others are necessary for growth, or SEO. Learn what elements to include in your blog posts plus download a free checklist - one less thing to think about!
Do you have all the key elements of a blog post? Some elements are good for engagement with your readers, while others are necessary for growth, or SEO. Learn what elements to include in your blog posts plus download a free checklist - one less thing to think about!