Why You Should Use Video In Your Content Strategy

The big story of 2018 is video. Video content has been gaining popularity, and the numbers prove it. YouTube alone has over one billion users watching more than 500 million hours of video every single day!

So why should video be part of your content strategy? The better question is - why not?

Why You Should Use Video In Your Content Strategy

Personal Connection

You are the face of your brand, whether you’re a DIY-er, a chef, a graphic designer, a decorator….it’s YOU who represents your brand. Getting in front of the camera instantly removes the wall between you and your audience and makes you instantly more approachable and real, which builds trust.

Video drives significantly more traffic than text-based content

Viewers retain 95% of the message from a video as compared to only 10% retention from text-based content. If you want to be memorable, video is how you can make that happen.

Video improves SEO and organic traffic to your website

Double your SEO impact by posting videos to YouTube, then embedding them into a blog post. You’ll get Google juice from YouTube, which happens to be owned by Google and happens to be the 2nd largest search engine after - you guessed it - Google itself.

Videos in content create a 157% increase in organic traffic, increase time spent on your content (because people are watching your videos), and also help improve your backlink catalog.

Social Video

Facebook alone gets over 8 billion average daily video views totaling over 100 million hours in one day.  Videos posted natively to Facebook, and particularly Facebook Live videos, foster the most engagement.

Video is gaining in popularity, so if you're not using video in your content strategy, you're missing out on a lot of potential traffic and leads.