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Serious Business. Seriously Funny.
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Podcasting continues to rise in popularity as more and more content creators realize how easy it is to produce, and the opportunities podcasting provides for audience growth and engagement. But one question continues to arise:


Believe it or not, podcasting is relatively easy and affordable, but there are a lot of moving parts. Podcasting 101 gives you an outline and workflow that you can follow to go from BIG IDEA to LIVE ON ITUNES in no time!


AUDIO FILES: Each lesson is available in audio and video format. Please note there is a small delay from the time you push "play" until the audio begins, but it will play. Also, on the far right corner of each audio player, you have the option to download the episodes to listen at your leisure.

Lessons are designed to be completed in order, however, feel free to skip around if you already have a firm grasp on some of the concepts covered in this course.

Click the links below to jump to each lesson, or simply scroll down to start with Lesson #1.



While you may think you know what your podcast will cover, it's best to go into your podcast topic with a clear list of potential episodes. Make a list of at least 15 podcast episodes you feel would be engaging to both you and your ideal listener. 

For an extra step, research podcasts similar to the one you hope to create to get ideas from their list of episodes. 


Determine the format you will start with for your podcast. If you're having a difficult time making this decision, try the exercise below:

  • SOLO: List 10-15 topics you would be confident talking about independently for 20-30 minutes. 
  • GUEST: Make a list of 10-15 people you feel would be ideal guests for your podcast. Next to each name, write down the specific topic you would have them discuss on an episode. 
  • CO-HOST: Make a list of 2-4 people you would consider as a co-host on your podcast. Determine the trial period you think is reasonable, then reach out to them one at a time with clear expectations. 


Go to your podcast app of choice and start scrolling through some of the top podcasts in each industry. Look at the artwork that has been used for both their SHOW and their EPISODES. For your own artwork, follow these guidelines:

  • Show and Episode artwork should be 1440x1440 pixels, as required by iTunes.
  • Insure that your podcast name is easy to read in your show artwork.
  • Consider creating new artwork for each episode that is branded similarly to the show artwork.
  • Play with different designs in Canva or Picmonkey to find a style that you love.
  • REMEMBER: 1440x1440 is large when you are creating it, but will appear very small in podcast players.


Think about how you can incorporate your podcast into your content strategy. To make a podcast work for you and your schedule, consider replacing a blog post each week with your podcast and show notes. 

  • Determine your ideal schedule: weekly, biweekly, monthly, or multiple times each week.
  • Determine the ideal day/time that your podcast will go live.
  • Poll your existing audience to determine what day of the week they prefer for new episodes to be released.
  • Map out the next quarter's content plan including your podcast to see how it fits in with everything else you publish.


Grab a sheet of paper and put it next to you on your desk. For the next week, make note of things that could potentially be a sound annoyance, such as trash trucks, school buses, family members coming in and out of the house, etc. 

Also start paying attention to the things you say repeatedly that could become annoying. Go back and watch some of your own YouTube videos, Facebook Live videos, or just record yourself practicing for a podcast episode and pay attention to the recording. 



Here is a list of resources mentioned in Lesson 12:


Make a list of the brands for which you are currently an affiliate. Then determine which ones would be a good fit for your podcast audience. Record 30-90 second ads for your affiliates and incorporate those into your podcast.

Bonus #1: Consider reaching out to your affiliate brands to see if they would be willing to offer an exclusive discount code for your listeners.

Bonus #2: Create custom links that you will use in your ads in order to track click-throughs from your podcast. (Bitly works well for this purpose.)