*NOTE* Each of the 5 lessons is in both audio & text format. The text helps you visualize what you are learning and contains screenshots for some lessons.
Wanna know something cool? Organic search is my #1 traffic source for my website, Sweet Tea, LLC.
Organic search. Like, real people doing a little Googling for stuff I write about, and they’re finding me. Pretty stinkin’ cool, right?
The reason this is so cool is that I have control over that organic search traffic. By optimizing my blog properly, I can control how people find my business.
I want you to take back control.
I want you to increase your organic search traffic and be less dependent on things you can’t control - social media, Pinterest, happenstance...
Welcome to SE-OMG! A crash course in SEO for your blog.
PRE-WORK: Document your starting line.
First, CLICK HERE to access a free spreadsheet template I made for you. **BE SURE TO SAVE IT TO YOUR OWN GOOGLE DRIVE BEFORE USING IT!!!
Seriously, don't be "that guy" who alters the template & ruins the party for everybody.
Ok, next you need to CLICK HERE to install a custom Google Analytics dashboard that will make this SO much easier.
Now, you need to do this:
- Change the dates in your analytics dashboard to the past 6 months.
- Write down where your traffic has come from & write down your top percentages. The spreadsheet template will calculate that for you
- On the left of your GA dashboard, click on Customization > Dashboards > Blog Stats. You're going to refer to 3 sections of this custom dashboard:
Section 1: How many visits were there to my blog? (total visits) >> This number goes in the ORANGE box on the spreadsheet.
Section 2: Which channels sent the most visitors? These referral sources will be put in the PURPLE boxes on the spreadsheet.
*One referral source will say "Social". You need to break this down further, so...
Section 3: My top ten social networks. Add these to the PURPLE boxes as well.
HERE'S WHAT THIS LOOKS LIKE IN THE GOOGLE ANALYTICS DASHBOARD, AND WHERE TO PUT EVERYTHING IN THE SPREADSHEET:
Follow the directions in the spreadsheet to document your own numbers & save this spreadsheet for reference. You can use this every few months to see how you've grown.
Here's what my numbers look like as of September 2017:
- 53% organic search (that's a 29% increase since February 2017)
- 24% direct
- 6% referral << other people's websites
- 9% Pinterest
- 6% Facebook
- 2% << combination of Twitter, Instagram, etc.
(Guess what happens to my traffic when Facebook changes their algorithm? Nothing!)
What insights did you gain by looking into your Google Analytics today? Anything surprising?